"Knowledge can get you more work, but imagination will make you more money"
- Paul McKie

Martin Hodson
Martin is one of the leading Professional Business Writers in the UK today, according to himself, having built up considerable experience from working on both sides of the Atlantic.

His commercial background was initially gained in private legal practice. In the 1980's Martin moved into the world of IT, and he ultimately served as Commercial Director of Telecomputing Plc.

He has also worked (as an employee or on projects) for IBM, GEC, Schlumberger, BMW, Co-op Bank and Sabena.

Martin's skills are sought after in the commercial areas of PR, direct marketing, website copy and brochure material, and in the drafting of collateral and technical material. He has expertise in the production of Commercial Property Contracts and the production of Contracts Manuals and Procedures for large and medium sized organisations.

He has a Law degree from Manchester University in England.

Paul McKie is a Consultant with an expertise in Creative Thinking.
An Economist with a Sales and Marketing background, Paul was able to co-found 3 unique companies in distinctly separate industries during a 15 year period, each more successful than its predecessor.

His valued expertise as a facilitator, consultant and professional speaker is due to his successful ability to react to commercial change, coupled with a pragmatic approach to the business drivers behind innovation. This led Paul to adopting the techniques developed by the acknowledged World Leaders on Creative Thinking and Innovation.

Paul echoes de Bono in believing that 'Design' and 'Adding Value' will displace 'Analysis' and 'Judgement' in our future levels of thinking. "The search for unique solutions to recurring problems, together with improved ways to develop innovative ideas will escalate over the coming years" says Paul.

He has degrees In Economics from Manchester University in England and an MBA from Strathclyde University in Scotland.