"Creativity requires the courage to let go of certainties."
- Erich Fromm

"Colourless green ideas sleep furiously"

Noam Chomsky used this sentence to show that words can be put together perfectly grammatically and remain utterly meaningless. Can you be certain that you are communicating a clear and accurate message? There's a saying that whenever you set out to convey information, you create five versions:

What you plan to say
What you actually say
What your audience hears
What your audience understands
What your audience remembers

When Hodson McKie writes something, it always makes perfect sense.

The key is simplicity, the ability to express complicated material in ordinary language without confusion or ambiguity.

Martin Hodson is the professional writer on the team - any message you want to get across to your market will sound clearer and carry further if Martin writes it.